By Rana Tarakji
Having a watch is not only about telling time. If that were the case based on the availability of cell phones, watches would have become just like a floppy disk; irrelevant and extinct. Instead, wearing a watch is another avenue of personal expression though art and jewelry. With the advent of many new types of materials, watches can be made to suit any style, occasion and personality type.
The push for renewable and sustainable living is not limited to running a Prius on vegetable oil and avoiding the coal rollers. It is really a lifestyle choice showing that you care for the earth with every purchase made.
Watches are finally apart of the trend!
Some awesome companies are using wood, bamboo and other naturally grown renewable materials to totally disrupt the watch industry. Here are a few examples of old world materials meeting and upping the profile of new world technology.
The Thunder Liger
The awesome minds behind the Thunder Liger brand are all about function, form and style. Offerings are biodegradable so if it stops working, you can pop it into the compost heap and have you crops growing on time. Given the highly reliable and efficient Japanese designed quartz movement, this is an unlikely outcome; but it is a good idea to have anyway.
The Watch with Night Vision
Typically wooden items are associated with a simpler time but this brand may have missed that memo. The team at Tokyo Flash designed a watch that has LEDs to display the time, date and functions, and best of all the watch is charged via USB! So feel free to plug it into a laptop or outlet let it charge for a few hours and use it for the entire month. It also has an older brother that can be paired with your smartphone via Bluetooth and you can receive notifications and vibrations straight to your wrist. Before you ask, yes these products have a one year warranty.